Leverage Google Reviews: Display Feedback on Website

Online reviews are the most important thing in today’s digital world. Whether you run a small business or manage a large enterprise, customer reviews shape your brand’s reputation and decisions by potential buyers. Google reviews, especially, have a massive impact on online presence because they show up in search results and on your Google My Business profile. But why stop there? You would increase trust, engagement, and conversion of your business by showing Google reviews on your website.

This guide discusses the relevance of Google reviews, the need to display them on your website, and how to do it effectively.

 

Why Display Google Reviews on Your Website?

Now, before I get into the nitty-gritty of how to actually show your Google reviews on your website, I want to first explain why these reviews matter so darn much. Customer reviews, especially those on Google, represent social proof-one of the most potent tools to influence consumer behavior.

There are a few key reasons why Google reviews are important.

Credibility and Trust: Positive reviews give customers the assurance that a business can be trusted because they believe that the opinions of previous buyers would reflect the quality of your product or service. A strong review presence, therefore can build your credibility, especially when compared to competitors who might lack reviews or have negative ones.

SEO Boost: Other than the fact that reviews can show up in Google results, it can also get your website to appear in a search engine. Google’s algorithm to rank local business takes into consideration reviews. A constant stream of positive reviews can make your business feature in local search results. End.

Customer Insight: Reviews can give you the good and bad feedback about your product, service, or customer experience and thus help you improve it. You will find strong points that you can emphasize while there are weaknesses that you would need to work on through analysis of customer reviews.

Conversion Rate: Positive Google reviews on your website will help increase the conversion rate. Prospective clients will feel more confident trusting a business when it has real and transparent reviews. Indeed, according to a study, 72% of consumers will only act after reading a positive review.

Why You Should Display Google Reviews On Your Website
Now that we have established why we need Google reviews, let’s see why it’s a great idea to show them right on your website.

Builds Trust with Visitors: You see, when a visitor is at your website, they want to know if it’s safe to conduct any kind of business with you. By showing authentic Google reviews to them, you put your website’s visitors at ease that they can trust you and work with you, which leads to the probability of potential customers.

Increases social proof: Social proof refers to that psychological phenomenon wherein people are more likely to do something if they see others doing the same thing. When visitors see real customer testimonials and positive feedback displayed on your website, they are more likely to trust your brand and make a purchase or inquiry.

Enhances User Experience: Adding Google Reviews to your website is another way to add transparency and accessibility. Instead of sending off visitors to scour elsewhere for your reviews, you allow them direct access to your site for real customer feedback.

It will encourage more reviews. Showing reviews allows other customers to feel encouraged to give their own reviews. If users see that you value reviews, they are likely to share theirs too. Not to mention, it reminds current customers how much you appreciate their input.

Enhances Your Brand Image: By showing excellent reviews, you’re reminding the world that your company does indeed live up to its boasts. This can positively benefit your brand image and customer retention long-term.

How to Add Google Reviews to Your Website
Google reviews can be added to your site in a variety of ways with different levels of customization, expense, and work input. Here are the most common methods you can use

1. Embedded Google Reviews: Through Manual inputting The simple solution is to manually place an individual Google review into your website. Google has made this possible, but you have to do it through the Google My Business tool, which consumes much time and does not update dynamically. To manually input reviews, do the following: Note the steps below
Step 1: Search for your business listing on Google.
Under the review section, click on the review you would like to embed.
Find the three dots menu on the review, then click on “Embed review.”
Copy and paste the HTML code in the backend of your website (on the page where you would like the review to appear).
This comes free, but it won’t update with new reviews automatically. So, you will have to do it manually after your fresh reviews come in.

2. Google Review Widget
Another is to use a Google review widget for a more streamlined and automated approach. A Google review widget is one such tool that pulls your reviews straight from Google, into your website in real time. It’s great when you want to ensure reviews are always updated without having to manually embed each new review.

There are many plugins and tools that enable you to add Google review widgets to your website. These tools let you:
Automatically fetch reviews from Google.
Customize how the widget looks so it fits your design.
Display reviews within a slider or a grid, making it easier for your visitors.
Some of the most popular apps to show Google reviews are Tagembed, Elfsight, and EmbedSocial. Such apps usually provide a free version containing the basic functionality or several paid plans with different levels of customization as well as support options.

3. Using WordPress Plugins
Some of them are WordPress-supported plugins that make it easy to display Google reviews on your website. WordPress tends to make these kinds of plugins quite user-friendly, and most of these can be customized in various ways. These include:

WP Business Reviews
There is a lot that the WP Business Reviews plugin has to offer. This is a plugin that can be used to enable you to display Google reviews besides other reviews from other platforms such as Yelp, Facebook, and much more.
Google Reviews Widget: This is another pretty straightforward plugin that scrapes in your Google reviews and displays them within a widget you can customize from the widget settings on your WordPress site.
Most WordPress plugins will enable you to customise the way they display, how automatic updates should be set up as well as whether more reviews should be shown. They are just the perfect solution for businesses who need a smooth scale-up solution.
Best Practices for Displaying Google Reviews
When you have Google reviews displayed on your site, there are a few things you want to avoid in order to get the greatest impact of this:

* Be only showing good reviews. Display the positive-strength elements of your business such as great customer service, quality products, or fast delivery time. Good reviews can set the appropriate tone for your brand.

Keep It Updated: The reviews that appear on your website must be fresh and current. Do not make them dated because this may give the impression that the business has stalled.

Keep It Real: Avoid the perception of good reviews or edit the text to make it sound a lot better. Authenticity builds trust with your prospective customers.

Engaging Customers through Reviews: Engagements with customers build much more trust because you’ll be responding to all the reviews irrespective of whether they were good or bad. This will prove that you regard your customer opinion and passionate about change.

Conclusion
Google review display is one of the highest ways that a site can build credibility, encourage more conversation, and improve general reputation on your online presence. Using tools like Google review widgets, it is easy to integrate customer feedback into your site, thus making it more interactive and informative for the potential customers. Whether it is a small business or a large enterprise, taking the power of reviews is easy but an impactful way to further strengthen digital presence and accelerate business growth.